Ever heard the saying Content is King, well in this business it is and it is something you should be adding to your website daily or weekly, depending on how competitive the market is you are in.
In the beginning I suggest you write you own content because it will help you get a better understanding of what you are selling. To be successful in this business you need to become an expert on the product you are promoting and the more you understand it the more successful you will be. On top of that your readers will trust what you are saying, and you are more likely to make a sale.
Besides that articles do cost money. They usually start from $5 to $10 for a decent article, but can cost up to $30 if the article is highly focused or requires a lot of research, so if you don’t have a lot of money write your own. When your site starts making money you can always have them rewritten professionally.
Keyword Density
A few years ago this was very important and lot of people stuffed their articles with the main keyword they were targeting. There is nothing worse than seeing an article full of the same word, it just makes no sense when you read it. In my opinion this is not necessary any more and to be honest you should rather focus on writing the article for your visitor and not for the search engines. Lets face it the search engines don’t read the articles, people do. So make it a good read and you will find you’ll get a better engagement rate from your visitors which search engines are now starting to monitor.
Length of Article
A good article should be at least 500 to 600 words, if you can do more than that its even better. But don’t do less than this.
Where To Find Good Article Writers
There is only one place I use and I am very happy to recommend it, its called (elance .com), you will find hundreds of writers from all over the world and each of them are experienced in different fields. There are other places on the net but I only use this site.
Duplicate Content
This is something you must definitely not do, because you will be out of business in no time. Search Engines penalize you heavily for this, so make sure your articles are 100% original. Seriously I cannot stress this enough. Copy and you die.
Seriously if you want to succeed in this business content is crucial. I have got into the habit that I always have at least 3 months of articles on hand for each project I do, with my writers continually sending in news ones daily. So make an effort and focus a lot of energy on this because it is really important.
Anyway I think I have covered the basics on this topic, if you have any questions just pop it in the comments section and I will answer it as soon as I can.

Hi Dale
Why do we not have more content writers here in South Africa? It is a perfect opportunity for them to earn $s.
Then why do you have stock of 3 months worth of articles?
Cheers
The problem is South African writers charge to much. They want $25 to $30 and you can get it writen for $5 or $10 anywhere else in the world. But I think the reason has alot to do with the exchange rate.
I keep stock of articles because if the writer gets sick or goes on holiday I can safeguard myself.
Hi Dale,
Thanks for this site. Article writing is the basics of the site, it is an area I have started to have great respect for. It takes time but is the essence of your traffic.
I have looked at iSnare and ezine but sometimes still feel reluctant to use other peoples articles, first it is not yours – you are promoting other people. So it is the power of the pen – brand yourself. Of course affording a person to write for you, still your material and something to consider.
I hope those who were on the forum with Chris, (who appears to have shut shop – can’t blame him – extra work and no rewards) come over and support this blog.
Thanks for sharing
Hi Joan
Content is the key to success. Its hardwork but once its up on your site its there for life.
As to the forum, people just don’t want to engage in South Africa, still puzzles me to this day why they are scared to ask questions.
Hi Dale and Joan
Its fantastic to see the interaction. Dale I really hope that you continue with this blog, cause its your inspiration that I’m well on my way. But I have a question… You speaking of articles etc. I don’t understand the concept. You build a website about something in particular of a range of goodies, where does the article writing come in, is it only if you are blogging? Sorry, I’m really not thick, but I’m being left behind, or desperately trying to catch up. Cheers
Hi Stanley
Articles are information about a particular subject. For example if you have a site and you are selling cars you would create different articles for your content.
Example
http://www.buycarsonline .co.za
first article
http://www.buycarsonline .co.za/howtobuyacaronline.htm
The article would explain how to buy a car online and at the bottom you would put your affiliate link. Also you meta tag title would be How To Buy a Car Online – because this is the keyword you are targetting in the serach engines
Hope that makes sense.