This has to be the most exciting yet challenging part of this business and its something you need understand if you are to survive in this business. The way I look at it is you only have one competitor in this business and that is google. So my advice here is don’t worry about what everyone else is doing, focus on what google wants. To do this go to the Google Webmaster Guidelines and read, they tell you exactly what to do. ( Type – Google Webmaster Guidelines into Google )
Look in the beginning this can be overwhelming as there is just so much information, but invest some time in reading their guidelines and put it into practice what you learn.
Anyway I am going to give you a brief outline and then I will expand on each one as time goes by, but do yourself a favor, don’t listen to every tom, dick and harry on the internet, spend time on googles webmasters guidelines until you fully understand the basic principals of SEO. There really is a lot of garbage out there so stay clear of it and don’t be in a hurry, because there is no quick fix to getting a top 10 ranking in Google. It really takes time, hard work and patience, and in my opinion is the hardest thing to get used to in online marketing.
The Basic Guidelines of Search Engine Optimization
1. Choosing a Domain Name
2. Design and Code validation
3. Site Structure
4. Meta Tags – Title and Description
5. Content and Theme Density
6. Images and Video
7. Linking Campaign
I know this is very basic information and you were probably expecting a lot more, but each topic is a science on its own. You need to start at the top and understand each one clearly before moving to the next one. Rather spend more time on research at this stage, understand what you are doing and why you are doing it, because it will save you a lot of time and aggravation down the line.
Seriously this is the foundation for setting up a good online business, so do it correctly from the word go.
